Trust Deficit: The Deepest Deficit of All

In a world suffering from Trust Deficit Syndrome, being the most trusted company or brand is a big competitive advantage. A company name is a signature of the promise an organization makes with its stakeholders. Make that signature worthy of people’s trust. Build Trust Capital. In every organization, Financial Capital, Human Capital, and Intellectual Capital are considered to be the key pillars. Since these are tangible, visible, and measurable to a large extent. Yet they forget that they have to add a fourth pillar on which the structure of the organization can soundly stand upon. The fourth pillar is Trust Capital. Trust Capital accrues like money in the bank. It is the confidence stakeholders have that you will live up to your promises and behave in a responsible manner. Trust Capital helps a company or brand bounce back after a crisis.

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